This is a detailed runbook for setting up a production server on an Ubuntu 16.04 cloud VPS for automated deployment of static web content to be served by an NGINX web server and Node.js web application behind an NGINX reverse-proxy, both with SSL/TLS (https) support.

The steps are as follows:

1. Create a VPS instance
2. Set Up Server Security
   1. Update Server Software
3. Create a non-root user